Greetings!

I speak with real estate agents from all over the country on a regular basis. Some are having their best years ever, many are doing well, some are struggling, and some are getting out of the business. Certainly this year has been a choppy one for real estate and next year is expected to be a challenging one as well. If you are looking to grow your business in 2011 it is imperative that you make adjustments that directly impact your bottom line.

Keep in mind that currently 5 million people are behind on their mortgages and this will result in a glut of foreclosed homes on the market for next year. If you are not savvy when it comes to short sales and bank owned properties you may want to get familiar quickly.

Let's focus on the positive with the belief that what you focus on expands and could result in you getting more sales in 2011.

First, if you do not currently have any online presence you need to get one going as soon as possible. While there are a couple of active agents who have so much referral business they do not need a website the vast majority of realtors should have a professional destination for their clients where they can showcase their listings, talk about the community areas they service, give school information and let people know why they should be doing business with them. I recently had a woman tell me she had gotten clients simply because her website looked better than the competition and these people believed she would be a more professional agent to work with! You need to make a great first impression with clients and your website can do that for you. Make sure the website is uncluttered and easy to navigate. If you are interested in a nice uncluttered professional website I strongly suggest you consider Real Pro Systems!

Second, don't underestimate the power of Pay Per Click services to drive traffic to your website. PPC can be expensive but can pay off in dividends as you can drive traffic to your website or your stealth sites if you have them! Online leads require that you be diligent and follow up as fast as possible. I heard recently about an agent that set up a Pay Per Click campaign and was driving traffic directly to his main website where his contact information was clearly visible and was getting a great number of leads by doing so. One of our new clients was planning on mimicking this by driving traffic to her Real Pro Systems Website to compete. We offer Pay Per Click services as well if you need help creating online leads and don't know how to navigate through crafting an internet marketing campaign, putting in positive and negative keywords, etc. You can take a look at our Pro Leads PPC services in evaluating whether or not you feel you can do it yourself. We had someone get a signed contract with someone just while we were doing a test for the marketing area! How is that for effective?

Third, if you are looking for a long term strategy in getting additional traffic to your website you are going to need to pick effective search terms to optimize your site for and you are going to need custom, unique content along with links to different areas of your website and inbound links from reputable online sources. Ranking well is going to take time, money or both. If you have a tech savvy person who works for you or an administrator they may be able to create the content, blog articles and dynamic search links that will help your website sizzle. For those of you who would like the process to be handled by others we have Search Engine Optimization Services available! SEO has a cumulative effect and while PPC will drop off the minute you terminate the service search engine optimization will have a lasting impact. The more pages you have on your website the greater your chances of being found online. Making sure the pages are optimized for specific keyword search phrases is crucial to these pages being found. Optimizing each page for Texas real estate or something general will not be effective in getting traffic. Linking articles to pages in your website will help lend credence to the content and let the search engines know these pages are important and need to be indexed well.

I hope this helps! Here's to making 2011 your best year in real estate!